Soundcity Africa and ElCarnaval announce the groundbreaking partnership for the ‘Industry Nite’ weekly event. The partnership would see Africa’s music and pop culture powerhouse, Soundcity extend the experience from the night of what is regarded as a crucial part of the Nigerian urban culture every week, Industry Nite and this would be extended beyond the continent via Television and Digital Platform.
Soundcity is the official TV broadcast partner for the unrivaled weekly experience that pulls together up and coming artists, established artists, record label execs, brand managers and fans. Speaking on the partnership, Olamide Adedeji, the General Manager for Soundcity Africa says; ‘Soundcity has continuously looked for outstanding and meaningful collaboration and collaborators that are willing to take live African music farther to other parts of the world, partnering with ‘Industry Night’ from Nigeria, a well trusted live party experience will ensure we are able to allow our fans and viewers the ultimate party experience in and around the continent, and of-course, around the world.’
Matthew Ohio, founder of Industry Nite reiterates the importance of the partnership; ‘After nine years of providing a platform for Nigerian artists to showcase themselves nationally and internationally, Industry Nite has decided to partner with Africa’s premier music platform SOUNDCITY to consolidate as a major force in promoting African urban music by reaching out to not just attendees but viewers all across the globe.’