ARTISTE BIOGRAPHY

Artiste Biography: Wizkid

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Background information
Birth name Ayodeji Ibrahim Balogun
Also known as Wizkid, Star Boy, Wizzy
Born July 16, 1990 (age 23)
LagosNigeria
Genres AfrobeatAfropopAfrican hip hop
Occupations Recording artistsongwriter,performer
Years active 2001–present
Labels Empire Mates Entertainment, Star Boy Entertainment, Konvict Muzik, Disturbing London
Associated acts Maleek Berry, Legendury Beatz, L.A.X, Banky W, Skales,ShaydeeNiyolaWaleWande Coal, Lynx*x, Ice PrinceFemi Kuti, R2Bees, Tinie Tempah, Sarz, IyanyaTiwa Savage,D’banjP-SquareJesse Jagz, R2Bees, ChidinmaOlamide, Phenom, Dr SIDDon Jazzy

Ayodeji Ibrahim Balogun (born July 16, 1990), known by his stage name Wizkid (sometimes stylized as WizKid),is a Nigerianrecording artistsongwriter, and performer. He rose to prominence with his song “Holla at Your Boy“. In 2009, he got signed to Banky W’s label imprint, Empire Mates Entertainment. His work and contributions to the Nigerian Music Industry has earned him several achievements, including a BET Award, a MOBO Award from 2 nominations, 3 The Headies Awards from 8 nominations, a Channel O Music Video Award from 6 nominations, three Nigeria Entertainment Awards from 11 nominations, a Ghana Music Award from 7 nominations, two Dynamix All Youth Awards from 3 nominations, two City People Entertainment Awards from 4 nominations, and a Future Award, among others. In addition, he has been nominated three times at the MTV Europe Music Awards as well as four times at the World Music Awards. He was ranked 5th on Forbes and Channel O’s 2013 list of the Top 10 Richest/Bankable African Artists. In February 2014, Wizkid became the first ever Nigerian musician to have over 1 million followers on Twitter.

Wizkid’s most notable songs include “Holla at Your Boy”, “Don’t Dull“, “Love My Baby“, “Azonto“, “Pakurumo“, “Tease Me/Bad Guys“, “Dance For Me” with EME, and “Jaiye Jaiye“, among others. His discography resume includes collaboration with international and domestic acts such as Bracket,Angel, Lynx*x,Iyanya,Wande CoalIce Prince, R2Bees,WaleYoung Jeezy,Akon,and Femi Kuti, among others. Wizkid’s debut album, Superstar, was released in 2011.He is currently working on Chosen, his second studio album scheduled to be release in 2014.

Star Boy Entertainment

Star Boy’s official cover poster
Wizkid (center) with Maleek Berry (far left) and the brothers known as Lengendury Beatz

On March 5, 2013, Charles Mgbolu (a writer for Nigerian Entertainment Today) reported that Wizkid established Star Boy Entertainment, his own label imprint. During an interview with Silverbird Television, Wizkid told Yvonne Vixen Ekwere that he planned on signing new acts to the label.Wizkid told Showtime Celebrity that he established his own record label in order to give up-and-coming artists a platform to showcase their talent. On April 17, 2013, Wizkid signed Maleek Berry to Star Boy Entertainment. Wizkid and Maleek Berry’s work credits include “Lagos to Soweto” and “The Matter”, among others. On April 29, 2013, Premium Times reported that Wizkid signed producers Uzezi Oniko and Okiemute Oniko, popularly known as Legendury Beatz, to his imprint. He made the announcement via Twitter. On May 9, 2013, he unveiled photos of himself with the aforementioned acts signed.On August 20, 2013, Wizkid signed recording artist L.A.X to the label. He made the announcement moments after debuting the music video for “Caro”, the label’s first official single. In an interview with iCR8Media, Wizkid said that Star Boy’s first compilation album will drop in 2014. He also said that Maleek Berry will drop an album in 2014.

Current relationship

Wizkid is currently dating Tania Omotayo. On February 15, 2013, the two attended Banky W’s “The Grand Love Project” concert, held at the Civic Centre in Victoria Island, Lagos. The two also made a public appearance at the 2013 edition of Felabration. In July 2013, Omotayo opened up a luxury boutique in Lekki, Lagos. According toNigerian Entertainment Today, she revealed on Twitter that she knew Wizkid before he fathered his first child.

World tours and notable performances

After releasing their compilation album Empire Mates State of Mind, EME acts toured the United States. The tour kicked off on July 4, 2012, and ended on September 2, 2012. EME acts performed in several different cities, including Houston, Dallas, Toronto, Vancouver, New York City, Providence, Calgary, Atlanta, Washington DC, and Chicago. Wizkid toured London in 2012 and performed at the HMV Apollo on June 4, 2012.  On November 12, 2012, he performed at the BBC Radio 1Xtra Live 02 Academy in Brixton, alongside Trey SongzTulisaKendrick Lamar, and Angel. On October 17, 2013, Wizkid performed at the 2013 edition of Felabration, a yearly concert dedicated to the lateFela Kuti. On November 2, 2013, he performed at the Guinness Colorful World of More concert, alongside D’banjTiwa SavageP-SquareDavidoIce Prince, Burna Boy,Olamide and Phyno, among others. The concert took place at the Eko Convention Centre of the Eko Hotels and Suites. On November 23, 2013, Wizkid performed at the Guinness Big Eruption Concert, held at the Accra Sports Stadium in GhanaWizkid was invited as a special guest for some shows in Tinie Tempah‘s tour of the UK in 2014.

Endorsements

In 2012, Wizkid signed a one year endorsement deal with Pepsi, allegedly worth $350,000 U.S dollars.[53] He traveled to BeirutLebanon with Tiwa Savage for a Pepsi commercial shoot. On May 28, 2013, Premium Times reported that Wizkid signed a one year deal with MTN Nigeria. Moreover, the news source reported that Wizzy’s Pepsi contract was renewed for another two years. On October 23, 2013, Bellanaija reported that Wizkid signed an endorsement deal with Guinness for the “Guinness World of More” concert. The concert was held at the Eko Convention Centre of the Eko Hotel and Suites in Victoria Island, Lagos, on November 3, 2013.

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